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3 Ways Gran Turismo Takes Product Management to the Next Level

  • Gran Turismo is one of the most successful video games of all time, and an excellent case study in innovative Product Management.
  • Gran Turismo, like many other software products, follows all Product Management basics – like a clear understanding of its target audience and a very user-driven roadmap.
  • For your current product, ask yourself these questions: – – In 2008, Gran Turismo partnered with Nissan to launch a “driver discovery program” called GT Academy (currently in its 4th season).
  • GT Academy established Gran Turismo’s dominance over every other  racing “game” by appealing to the deeper, intrinsic reason Gran Turismo fans play the game.
  • With their latest project, “Vision Gran Turismo,” the game’s creators partnered with car companies like BMW, Aston Martin, and Mercedes, and asked them to let go of the constraints of the real world to create the car of their dreams.

Gran Turismo is one of the most successful video games of all time, and an excellent case study in innovative Product Management. In this post, I look at some of the remarkable elements of its success, and the unconventional methods its leadership and product team use to innovate and continue to push their vision forward. Read on and be inspired with out-of-the-box ideas for your own product.

Gran Turismo is one of the most successful video games of all time, and an excellent case study in innovative Product Management.  In this post, I look at some of the remarkable elements of its success, and the unconventional methods its leadership and product team use to innovate and continue to push their vision forward.  Read on and be inspired with out-of-the-box ideas for your own product.

Gran Turismo is one of the most successful racing video games in the world with over 80 million units sold.  Any Product Manager, car lover or not, should appreciate the magnitude of this product team’s achievements.  It’s a game with an extremely loyal fan-base, incredible brand recognition, and a history of continuous innovation.

So what makes this product so special, and why have other products with the same characteristics not been as successful?

Gran Turismo, like many other software products, follows all Product Management basics – like a clear understanding of its target audience and a very user-driven roadmap.  But beyond that, what makes Gran Turismo unique is the obsessive pursuit of their vision: to blur the lines between the virtual and the real world.  And with each release, they go to more surprising and inspiring extremes in the pursuit of this vision.

Here are three very unique ways in which Gran Turismo goes above and beyond with innovative approaches to Product Management.

As a Product Manager, spending time in the field will give you a great understanding of your users’ needs….

3 Ways Gran Turismo Takes Product Management to the Next Level

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