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5 Great Sources of Product Feedback

  • Gathering customer feedback is one of the key responsibilities of a Product Manager.
  • Once you find market fit, you’ve shipped a product, you have real customers, and your team is a little bit bigger than three friends in a garage, it’s important to gather product feedback from as many sources as you can.
  • Customers will always be your most important source of product feedback.
  • Your product Support team is another great avenue for user feedback.
  • When gathering feedback from the Support team, it’s useful to implement some metrics and categorization for customer issues, so you can group them together and determine what needs to be fixed.

Gathering customer feedback is one of the key responsibilities of a Product Manager. But customers aren’t your only source of make-or-break feedback in the B2B world. In this article, you’ll learn about the five key sources of product feedback, how to get the most insight from each source, and what to do with the feedback you receive.

Gathering customer feedback is one of the key responsibilities of a Product Manager. But customers aren’t your only source of make-or-break feedback in the B2B world. In this article, you’ll learn about the five key sources of product feedback, how to get the most insight from each source, and what to do with the feedback you receive.

The popularity of Lean Startup and similar philosophies have engrained in every Product Manager and Entrepreneur that we need to “get out of the building” and talk to customers. But customers aren’t your only source for great feedback.

Once you find market fit, you’ve shipped a product, you have real customers, and your team is a little bit bigger than three friends in a garage, it’s important to gather product feedback from as many sources as you can. You’ll need to focus not only on external customers, but also on your internal stakeholders.

Following are the five groups that will provide you with the most valuable feedback. Their input is extremely valuable, and it has the ability to make or break your product.

#1: Feedback from Customers

Customers will always be your most important source of product feedback. Their time is very valuable and often hard to get. So you should have a clear plan before you contact them with random questions. For example:

Before talking to customers, have a clear hypothesis you want to validate

Keep in mind that to get the right feedback, you…

5 Great Sources of Product Feedback

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