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62% of US consumers own IoT device • NFC World

62% of US consumers own #IoT device • NFC World on @nfcw

  • We report on the emerging technologies that are transforming how consumers choose what to buy, who to buy from, and how to pay.
  • The Internet of Things study found most popularly owned IoT devices are connected/smart TVs and streaming devices (47%), followed by wearable health trackers (24%) and internet-enabled home control devices (17%).
  • News and analysis on the emerging technologies transforming how consumers choose what to buy, who to buy from, and how to pay
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  • A study by the Interactive Advertising Bureau (IAB) shows nearly two-thirds (62%) of American consumers own at least one Internet of Things (IoT) connected device, while 65% of them say they are willing to receive ads on IoT screens.

A study by the Interactive Advertising Bureau (IAB) shows nearly two-thirds (62%) of US consumers own at least one Internet of Things connected device.

@evankirstel: 62% of US consumers own #IoT device • NFC World on @nfcw

A study by the Interactive Advertising Bureau (IAB) shows nearly two-thirds (62%) of American consumers own at least one Internet of Things (IoT) connected device, while 65% of them say they are willing to receive ads on IoT screens. The Internet of Things study found most popularly owned IoT devices are connected/smart TVs and streaming devices (47%), followed by wearable health trackers (24%) and internet-enabled home control devices (17%).

We report on the emerging technologies that are transforming how consumers choose what to buy, who to buy from, and how to pay. Find out more

62% of US consumers own IoT device • NFC World