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Pegasystems Builds AI Transparency Into Customer Decision Hub Pre-GDPR

  • The latest version of its Pega Customer Decision Hub (CDH) includes a new technology which gives organizations direct control over the level of transparency within their AI customer engagement models.
  • “The T-Switch feature of our AI-powered Pega Customer Decision Hub enables organizations to set the appropriate thresholds for AI model transparency or opaqueness,” said Vince Jeffs, director of Strategy and Product Marketing at Pegasystems.
  • The transparency scores guide business users to build AI systems using the right models to get the job done while also meeting their organization’s transparency requirements.”
  • Vince Jeffs Not all AI models are built with the levels of transparency businesses need to fully explain how the systems make their decisions.
  • The Transparent AI Pegasystems is offering enables organizations to more clearly see why the algorithm made the decision it did, giving users control to fine-tune performance and to ensure full compliance with the transparency requirement in the regulation.

Artificial intelligence (AI) discussions rarely veer into topics of regulatory or governance issues, instead focusing on the promised wonders and potential it holds.  But with its latest release,

Pegasystems updated its Customer Decision Hub to give business users control over the level of transparency into AI decisions PHOTO: Markus Spiske Artificial intelligence (AI) discussions rarely veer into topics of regulatory or governance issues, instead focusing on the promised wonders and potential it holds.  But with its latest release, Cambridge, Mass.-based Pegasystems opened up that conversation. The latest version of its Pega Customer Decision Hub (CDH) includes a new technology which gives organizations direct control over the level of transparency within their AI customer engagement models. Building Transparency Into AI With the latest version of CDH, users can safely deploy AI algorithms based on transparency thresholds set by their business. Pegasystems also claims it is easy to use. The transparency is offered through what it calls a “T-Switch.”  “The T-Switch feature of our AI-powered Pega Customer Decision Hub enables organizations to set the appropriate thresholds for AI model transparency or opaqueness,” said Vince Jeffs, director of Strategy and Product Marketing at Pegasystems. “Businesses can predefine these levels for each AI model using a simple sliding scale from one (most opaque) to five (most transparent). The transparency scores guide business users to build AI systems using the right models to get the job done while also meeting their organization’s transparency requirements.” For organizations working in highly regulated industries, this is particularly important, especially with the General Data Protection Regulation (GDPR) regulations governing the use of personal data of EU citizens coming into force next May. Meeting GDPR Requirements The GDPR requires businesses to…

Pegasystems Builds AI Transparency Into Customer Decision Hub Pre-GDPR