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Microsoft acquires Italian IoT platform Solair

Posted 4 hours ago by Frederic Lardinois ( @fredericl ) Microsoft acquires Italian IoT platform Solair For now, though, it's unclear what exactly Microsoft's plans for Solair are beyond the company saying that it is "excited about their…

Wearables data becoming a marketer’s goldmine?

The only problem with the theoretical is getting the consumer to hand over daily routine and precision wearable data to marketers. Below daily routine and precision data comes device usage at 30 percent. The new age marketers that succeed…