Connected Car Data Is the New Oil

Connected Car Data Is the New Oil  #IoT #bigdata #smartcars

  • If you put together the pieces of Delphi’s acquisition strategy, it’s easy to get a larger picture of where the company — and the auto industry — is headed with connected car data.
  • The Otonomo investment, which was part of a recent $25 million funding round for the startup, perhaps provides the most concrete example of how automakers could leverage vehicle data and what it means for car owners.
  • Car & Driver noted in an article this week that “what makes [Otonomo’s] services attractive to automakers is the ability to aggregate data from multiple companies and provide a more comprehensive data set to interested parties.”
  • While automakers such as Ford with its Ford Pass platform and GM with its OnStar AtYourService feature are currently supplying data to third parties in order to offer discounts and perks to drivers, an industrywide data-collecting platform could supercharge the commercial potential of connected cars.
  • Delphi noted to Car & Driver that data harvested by Otonomo is anonymized and drivers can opt out of receiving connected services, although the magazine added that this “doesn’t mean that drivers who do use those services would have any say in what automakers do with the data those services collect.”

In three years, automakers could make more money from connected vehicle data than car sales.

@evankirstel: Connected Car Data Is the New Oil #IoT #bigdata #smartcars

In three years, automakers could make more money from connected vehicle data than car sales.

Connected Car Data Is the New Oil

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