Here’s A Whiff of the Future for the Internet of Things

Here's A Whiff of the Future for the Internet of Things on @adage  #IoT #CMO

  • To differentiate multiple devices should I ever buy a case of them, I had to come up with a name — for my air freshener (mine goes by the name Feberky).
  • There are supposedly some benefits to having an air freshener that is connected to the internet.
  • I live in a cramped Manhattan apartment, and it would cost $300 to place these air fresheners all over my home.
  • I had to connect to a custom wifi network, requiring me to look up my home network’s password — for my air freshener.
  • I had to wait for a firmware update (really) — for my air freshener.

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@evankirstel: “Here’s A Whiff of the Future for the Internet of Things on @adage #IoT #CMO”


What marketers can learn from this writer’s experience with P&G’s Febreze Home internet-connected air freshener, writes David Berkowitz.


Here’s A Whiff of the Future for the Internet of Things

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