How Startups Can Capitalize on IoT’s New Co-Economy
- There are hundreds of IoT startups vying to provide either robust horizontal capabilities, modules or platforms for delivering IoT solutions, or specialized applications for specific vertical industry segments.
- Related: How Startups Can Be Invited to the Big IoT Party
To ensure a successful co-innovation partnership with a large corporation, keep in mind the following lessons:
Related: How the Internet of Things Inspired a New Startup Niche
When partners keep those tips in mind, co-innovating between startups and large enterprises can be good for both parties.
- When startups co-innovate with large vendors, they gain access to customers and channel partners where they might not get in the door on their own.
- As Brian McGlynn, COO and co-founder of IoT startup Davra Networks, told me recently, “When you partner with a large vendor and are validated in their ecosystem, you have a stronger play.”
- Josef Brunner, CEO of relayr, an IoT startup, pointed out that it’s important to be guided by your overall strategy when evaluating co-innovation opportunities.
Collaboration is no longer an option.
@evankirstel: How #Startups Can Capitalize on #IoT’s New Co-Economy by @maciejkranz on @Entrepreneur