How Startups Can Capitalize on IoT’s New Co-Economy

How #Startups Can Capitalize on #IoT's New Co-Economy by @maciejkranz on @Entrepreneur

  • There are hundreds of IoT startups vying to provide either robust horizontal capabilities, modules or platforms for delivering IoT solutions, or specialized applications for specific vertical industry segments.
  • Related: How Startups Can Be Invited to the Big IoT Party

    To ensure a successful co-innovation partnership with a large corporation, keep in mind the following lessons:

    Related: How the Internet of Things Inspired a New Startup Niche

    When partners keep those tips in mind, co-innovating between startups and large enterprises can be good for both parties.

  • When startups co-innovate with large vendors, they gain access to customers and channel partners where they might not get in the door on their own.
  • As Brian McGlynn, COO and co-founder of IoT startup Davra Networks, told me recently, “When you partner with a large vendor and are validated in their ecosystem, you have a stronger play.”
  • Josef Brunner, CEO of relayr, an IoT startup, pointed out that it’s important to be guided by your overall strategy when evaluating co-innovation opportunities.

Collaboration is no longer an option.

@evankirstel: How #Startups Can Capitalize on #IoT’s New Co-Economy by @maciejkranz on @Entrepreneur

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How Startups Can Capitalize on IoT’s New Co-Economy

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