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The Internet of Things

Internet of Things study (pdf)

 #fintech #IoT @iab #insurtech

  • Among those who don’t own a connected device, the research sought to gain interest in how many of them have heard of each device, how interested they are in the devices and how they perceive the devices.
  • Owners of most connected devices tend to be male except for owners of wearable health trackers
  • The study was conducted among 1,200 consumers, representative of the U.S. adult population, in order to understand who uses connected devices, which devices, how they use them, how often they use them and how frequently, if at all, they engage these devices with their smartphones, tablets and computers.
  • Almost two-thirds (62%) of connected device owners report having seen an ad on their device
  • The connected devices with the strongest adoption far share usefulness as their top attribute

The IAB commissioned Maru VCR&C to conduct a consumer study to gain visibility into consumer adoption of Connected Devices and the Internet of Things in order to inform the industry about this exciting new technology and emerging market.

@SpirosMargaris: Internet of Things study (pdf)

#fintech #IoT @iab #insurtech

The IAB commissioned Maru VCR&C to conduct a consumer study to gain visibility into consumer adoption of Connected Devices and the Internet of Things in order to inform the industry about this exciting new technology and emerging market.

The study was conducted among 1,200 consumers, representative of the U.S. adult population, in order to understand who uses connected devices, which devices, how they use them, how often they use them and how frequently, if at all, they engage these devices with their smartphones, tablets and computers. The devices examined included connected cars, internet-enabled home control devices/systems, internet-enabled appliances, smart watches, wearable health trackers, internet-enabled voice command systems, connected/smart TVs, VR headsets and smart glasses.

Among those who don’t own a connected device, the research sought to gain interest in how many of them have heard of each device, how interested they are in the devices and how they perceive the devices. The study also aimed to reveal consumer interest in upcoming technologies like self-driving cars and wearable fabrics as well as existing technologies like smartphone voice control systems, store apps and beaconing, smart labels and, of course, Pokémon Go.

62% of U.S. adults own at least one connected device. Among those who don’t own a connected device, nearly all have heard of connected devices and 65% are interested in purchasing one

Digital media plays an important role in consumers’ discovery and seeking more information about connected devices. Roughly 1 in 4 first heard about smart glasses, VR headsets or voice command systems from any digital source (desktop or mobile display ad, article, video, video ad or social media).  1 in 3 sought out more information about VR headsets from digital sources

The average connected device owner tends to be a college educated parent between the ages of 18-34 with above average income who tends to be willing to receive ads on the device. Owners of most connected devices tend to be male except for owners of wearable health trackers

More than half (55%) of consumers are willing to receive ads on their devices in exchange for coupons/discounts, extra features or access to exclusive games. 65% of device owners are willing to receive such ads

The Internet of Things