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Interview with Janna Bastow, Co-Founder of ProdPad and Mind the Product

  • The development team took note that I was good at recording bugs and communicating changes that customers were asking for, and so in time, I was given the role of Junior Product Manager.
  • From there I moved to London and worked as a Product Manager for a couple of different startups, before I left to focus on ProdPad and Mind the Product.
  • I joined forces with Simon Cast, a fellow product manager who was at a different startup, and together we co-founded ProdPad as online product management software.
  • Now we make sure that we keep that up by constantly talking to our customers: every day we run demos, have conversations and talk to product managers and their teams across industries to understand what their needs are.
  • But at the same time, startups rarely have the resources to hire someone, and very rarely do they make the first hire the product manager (it’s normally developers and marketers) which means that skill has to come from the founding team who may or may not have that skill-set.

Janna Bastow is an internationally recognized leader in Product Management, and the co-founder of ProdPad, a cloud-based software for Product Managers. She is also the co-founder of Mind the Product, one of the top resources for Product Managers worldwide. In this interview, Janna shares unique insights, advice, and resources for Product Managers based on her deep experience as an entrepreneur, thought leader, and practitioner.

Janna Bastow is an internationally recognized leader in Product Management, and the co-founder of ProdPad, a cloud-based software for Product Managers.  She is also the co-founder of Mind the Product, one of the top resources for Product Managers worldwide.  In this interview, Janna shares unique insights, advice, and resources for Product Managers based on her deep experience as an entrepreneur, thought leader, and practitioner.

This interview series provides one-on-one mentorship sessions with top executives in the Product world.  You’ll learn how they got to be where they are today, important lessons from their career, what they look for in a Product Manager, and more.

#1  Janna, thank you so much for taking the time to chat to me.  Please tell me more about yourself.

Growing up in Canada I always dabbled in making sites and designing products for my own enjoyment. My first job was as a customer support rep for a tech company. The development team took note that I was good at recording bugs and communicating changes that customers were asking for, and so in time, I was given the role of Junior Product Manager. Having no clue what the term meant, I googled, ‘What is a product manager?’ I distinctly remember Jeff Lash’s Good Product Manager blog coming up, which was one of the first things I ever read on the subject. (Read also Jeff Lash’s Product Mentorship Interview).

From there I moved to London and worked as a Product Manager for a couple of different…

Interview with Janna Bastow, Co-Founder of ProdPad and Mind the Product

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