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Internet of Things and Product Design

On-demand webinar: Design is shifting from product-centric to experience-centric  #IoT

  • Gandhi and Gervet are both partners in the global digital transformation practice at the management consulting firm A.T. Kearney.
  • Information from connected devices offers companies three tremendously important core pieces of contextual information that were previously unavailable: where the products are being used, how they are being used, and which customers are using them at any given time.”
  • Most of the information that’s being collected is of a very technical nature that tells you what happened with the product.
  • “We still live in a world where products are dumb.”
  • And that is changing the way companies can think about what their customers want and how to design the products they need.

Read the full article, click here.


@mitsmr: “On-demand webinar: Design is shifting from product-centric to experience-centric #IoT”


A webinar from MIT SMR covers how IoT is changing the way companies can think about what their customers want and how to design the products they need.


Internet of Things and Product Design

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