PwC survey finds parents are more likely to own wearables

Nearly half of Americans own a wearable, 36 percent own 2 or more  #InternetofThings #IoT

  • In 2014, 45 percent thought wearables could decrease obesity; this year it was up to 63 percent.
  • Fitness bands were the most popular wearable, with 45 percent reporting owning one, followed by smartwatches (27 percent), smart glasses (15 percent), and smart clothing (12 percent).
  • The study saw similar jumps when respondents were asked about the potential of wearables to extend life expectancy (70 percent compared to 56 percent) and to lower insurance premiums (62 percent up from 53 percent.)

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@BigCloudTeam: “Nearly half of Americans own a wearable, 36 percent own 2 or more #InternetofThings #IoT”


PricewaterhouseCooper’s latest report looks at consumer attitudes and behaviors around wearables, and they’ve discovered one group that’s significantly more likely to own wearables: parents. 


PwC survey finds parents are more likely to own wearables

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