Rent, don’t buy the IoT

Rent, don't buy the IoT  #IIoT #IoT #IoE #InternetOfThings

  • The promise of the Internet of Things will pull almost every consumer company to create a networked product line.
  • In this new world, consumers will face increased pressure to manage effective security and privacy protocols.
  • The more companies from which each consumer buys a product will increase the burden, unless the seamless integration of security and privacy, firmware updates and persistent power supply becomes the responsibility of the company.
  • I would suggest that for security and privacy of the Internet of Things to be most effective and consumer confidence to be high is to move to a subscription model.
  • A subscription model overcomes the need for duct tape and gives consumers comfort enough to allow the trade of data for service.

The promise of the Internet of Things will pull almost every consumer company to create a networked product line. Ultimately, most companies will offer only ne…

@DavidOro: Rent, don’t buy the IoT #IIoT #IoT #IoE #InternetOfThings

The promise of the Internet of Things will pull almost every consumer company to create a networked product line. Ultimately, most companies will offer only networked products.

At that moment (which may come sooner rather than later), consumers won’t have a real opportunity to opt-out. And the likely proliferation of companies and products pursuing fortune in the IoT, will make it a wide, deep and confusing landscape.

In this new world, consumers will face increased pressure to manage effective security and privacy protocols. The more companies from which each consumer buys a product will increase the burden, unless the seamless integration of security and privacy, firmware updates and persistent power supply becomes the responsibility of the company.  What are the odds?

I would suggest that for security and privacy of the Internet of Things to be most effective and consumer confidence to be high is to move to a subscription model. In this way, a consumer is buying a service that can be delivered, monitored and upgraded from a centralized location.

There is often an aversion to creating centralized services as they present a ripe target for hackers. But the value of the IoT that will speed adoption requires that it avoid the catch-as-catch-can security and privacy when the solutions are home made and home maintained.

A subscription model overcomes the need for duct tape and gives consumers comfort enough to allow the trade of data for service.

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Rent, don’t buy the IoT

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