The Internet of Packaging: The future for consumer brands

The Internet of Packaging: The future for #consumer brands  #IoT #branding

  • By ‘pre-loading’ packs with codes which can be activated at any time, all brands have to do to run a promotion is to create a marketing campaign telling their target audience what they can win or what they can earn, where to find the codes on their packs and how to use them.
  • As soon as a customer registers a code, the brand knows about it.
  • In the Internet of Packaging, promotions can be run at any time.
  • Brands can no longer expect to command consumers’ attention through their traditional media spend.
  • As with customers, for brands, the benefits are undeniable.

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@evankirstel: “The Internet of Packaging: The future for #consumer brands #IoT #branding”


In the Internet of Packaging, promotions can be run at any time. When codes are on every pack, they can become an integral part of a brand’s ecosystem.


The Internet of Packaging: The future for consumer brands

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