Top Internet of Things Daily & Weekly

The Women and Technology Empowering the Digital Revolution

The Internet of Things market is projected to reach $267 billion by 2020.

  • At the epicenter of this perfect storm and empowering the digital transformation is a little-known manufacturing giant called Jabil, whose own digital transformation has been led, in no small part, by a group of driven female leaders who share a passion for new technology and what it can do to make the world a better place.
  • “As the simplest, everyday things are connected – from consumer packages to thermostats and water filters – the value provided to the consumer and the data available to brands grows incrementally,” said Joanne Moretti, Chief Marketing Officer for Jabil, and General Manager for Jabil’s Innovation & Development consultancy, Radius.
  • Technology and data enabled through IoT and other revolutionary digital technology is transforming every part of business, from the way products are designed to how they are made, packaged and delivered to the end consumer.
  • Speed is the new currency in the digital economy and the startup unicorn ecosystem is an example of how agility, scale and use of emerging technologies are disrupting traditional business models.
  • “Our customers counted on a model that had customers visiting stores and choosing brands off the shelf,” explains Christine Forbes McDermott, Chief Marketing Officer of Jabil Packaging Solutions and Jabil’s Digital Marketing executive.

This is not a story of women in technology and what they can do. This is a story of women AND technology and how, together, they can deliver great things…

@ValaAfshar: The Internet of Things market is projected to reach $267 billion by 2020.

The most valuable companies in the world today are software and data companies. These companies know how to use data as the connective tissue that aligns all aspects of their business. Change is happening and it’s happening fast! The world is transforming at a relentless and accelerating pace. The digital thread is driving transformation and every element of our lives is being impacted, from the way we shop to the way we monitor and improve health and even the way new products are designed, developed and brought to market. At the epicenter of this perfect storm and empowering the digital transformation is a little-known manufacturing giant called Jabil, whose own digital transformation has been led, in no small part, by a group of driven female leaders who share a passion for new technology and what it can do to make the world a better place.

With an estimated 50 billion IoT Sensors by 2020 and more than 200 billion ‘Things’ on the Internet by 2030, there is no question that IoT will be not only transformative, but also disruptive. “As the simplest, everyday things are connected – from consumer packages to thermostats and water filters – the value provided to the consumer and the data available to brands grows incrementally,” said Joanne Moretti, Chief Marketing Officer for Jabil, and General Manager for Jabil’s Innovation & Development consultancy, Radius. “The opportunities to improve customer experience and create new business models from IoT insights is boundless. Brands that fail to take advantage of the goodness from connected solutions are bound to be disrupted, because they will be left behind by the brands who are.”

Speed is the new business currency, according to Andrus. “While it doesn’t always win, First-to-market creates powerful advantages for brands. And without the speed of digital, you can’t be first.” It’s why Radius created a digital prototype lab and an accelerated product introduction process, enabling the design firm to cut time to market in half for many of its customers. And it’s why Jabil is working at the cutting edge of revolutionary technologies like 3D printing, driving process and material innovation to make volume part production possible.

“We can take a process that would have taken months and cut the prototype development to just weeks with the power of 3D printing and other digital technologies – allowing the customer to fail fast with multiple prototypes and get to the winning formula in record time,” notes Andrus. “We use the digital thread to accelerate R&D, consumer feedback and team collaboration. The result is often new business models that disrupt the status quo.” Speed is the new currency in the digital economy and the startup unicorn ecosystem is an example of how agility, scale and use of emerging technologies are disrupting traditional business models.

According to WiseGuy Reports, the global smart packaging market is expected to reach $46.74 Billion by 2022. It’s a trend on the rise, for sure. And it’s no wonder. With the rapid emergence of eCommerce in the consumer packaged goods mix, brands are facing a revolution of epic proportions. “Our customers counted on a model that had customers visiting stores and choosing brands off the shelf,” explains Christine Forbes McDermott, Chief Marketing Officer of Jabil Packaging Solutions and Jabil’s Digital Marketing executive. “As Amazon continues its march to retail domination and the consumer grows busier by the second – eCommerce is becoming the new norm. Brands need to regain their voice as e-Tailers become more and more savvy about disintermediating them with both algorithms and technology like Alexa and Echo. We can give them back that voice by creating a direct connection to the consumer through the package.”

Helping some of the world’s top brands navigate the digital world is a labor of love for Williams. “We create more than just products. We create new and unique user experiences for consumers – and the difference that makes for them and the brand is immeasurable,” she says. Jabil would be hard pressed to add value in so many ways without its industry leading supply chain – which brings us to the final digital theme in our conversation with the company’s digital leaders.

The Women and Technology Empowering the Digital Revolution