Wearables data becoming a marketer’s goldmine?

  • The only problem with the theoretical is getting the consumer to hand over daily routine and precision wearable data to marketers.
  • Below daily routine and precision data comes device usage at 30 percent.
  • The new age marketers that succeed will be the ones that use wearable data efficiently and tactfully.

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@RWW: “#IoT gives marketers data from objects.

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Wearables data becoming a marketer’s goldmine?

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