Top Internet of Things Daily & Weekly

THE SELF-INSTALLED SMART HOME REPORT: Why current smart home device owners are appealing to tech companies

  • Not that long ago, many home-appliance and consumer-electronics makers were gearing up for what they thought would soon be a rapidly growing market for smart home devices.
  • Even with these challenges, many of the biggest consumer technology companies are now moving into the smart home market.
  • For example, Apple, which recently released its self-installed smart home ecosystem, called the Apple Home, traditionally doesn’t move into a market until it’s very mature and only when it can release a perfected product.
  • In a new report, BI Intelligence examines the demographics of the average smart home device owner and discuss why current smart home device owners are appealing to tech companies.
  • The report also examines the plans of various tech giants in the smart home market and discuss their monetization strategies, and makes suggestions for how these companies can position themselves to make their products and devices more appealing to the mass market.

Despite slow growth, tech companies are jumping all in on the DIY smart home market.

@YarmolukDan: Why current smart home device owners are appealing to tech companies #AI #IoT #IIoT #InternetOfThings #Industry40

This is a preview of a research report from BI Intelligence, Business Insider’s premium research service. To learn more about BI Intelligence, click here.

Not that long ago, many home-appliance and consumer-electronics makers were gearing up for what they thought would soon be a rapidly growing market for smart home devices.

The instant popularity of the Nest thermostat, introduced in 2011, seemed to  confirm their hopes . But those expectations were dashed in the coming years as the market for connected home devices later stagnated. 

Even with these challenges, many of the biggest consumer technology companies are now moving into the smart home market. For example, Apple, which recently released its self-installed smart home ecosystem, called the Apple Home, traditionally doesn’t move into a market until it’s very mature and only when it can release a perfected product. Further, Google this fall launched the Google Home and its companion ecosystem, hoping to jump into the voice-activated smart home speaker market, which Amazon currently dominates with its Echo product line. 

In a new report, BI Intelligence examines the demographics of the average smart home device owner and discuss why current smart home device owners are appealing to tech companies. The report also examines the plans of various tech giants in the smart home market and discuss their monetization strategies, and makes suggestions for how these companies can position themselves to make their products and devices more appealing to the mass market.

Here are some key takeaways from the report:

In full, the report:

To get your copy of this invaluable guide to the IoT, choose one of these options:

The choice is yours. But however you decide to acquire this report, you’ve given yourself a powerful advantage in your understanding of smart homes.

THE SELF-INSTALLED SMART HOME REPORT: Why current smart home device owners are appealing to tech companies