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With the Proliferation of IoT, How Do You Govern Big Data?

With the Proliferation of #IoT, How Do You Govern Big Data? #dataprivacy #Time4Tealium

  • With big data comes greater opportunities to create for the customer, but also bigger responsibilities to govern that information .
  • A cultural pivot into a consumer-driven paradigm that data is the new currency has already happened.
  • As the number of devices per consumer increases, so does the amount of data available to brands.
  • It is fundamental for marketers to harness this information to cultivate amazing opportunities for the consumer – experiences that resonate loudly.
  • With all the Internet-connected things that are working to improve our lives, it is important to think about the implications of the information gathered, as well as the opportunities they create.

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@tealium: “With the Proliferation of #IoT, How Do You Govern Big Data? #dataprivacy #Time4Tealium”


We are surrounded by The Internet of Things (IoT), and we’re living in an age that’s more connected than ever. The universe you’ve created is customized to your personal characteristics, so take a step forward and reimagine the possibilities of your world tomorrow. You wake up to a hot cup of coffee powered by an app through your mobile phone, which notifies you when you’re running low on cream, because it’s also synced with your smart refrigerator, and sends notifications that automate your grocery list. Next, you head to work in your internet-connected car that knows your interests, so the music subscription service tied to your vehicle broadcasts customized content. Suddenly the messages you hear don’t sound like ads, but just a natural flowing conversation from brands that are relevant to you. With all these Internet-connected things that are working to improve our lives, it is important to think about the implications of the information gathered, as well as the opportunities they create.


With the Proliferation of IoT, How Do You Govern Big Data?

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